The benefits

An open studio can be financially rewarding - for many artists it provides a major source of income - but it can also assist artists to develop their artistic and marketing skills by gaining feedback from fellow artists and members of the public.

It is not always about selling work - in fact some artists choose not to make this their primary reason for opening, preferring just to show their work instead.

Whatever the motivation, holding an open studio guarantees that an artist will meet many new people, amongst them potential customers, useful contacts, valuable critics and future friends.

Chapters

• Introduction
• The benefits
• Open alone or with others?
• Suitable premises
• Your entry in the Directory
• When to open
• Insurance
• Advanced planning
• Promotion
• Pricing
• Opening day
• Selling
• The future

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